Sam White: Director/owner


Sam started her career in advertising and direct marketing agencies in London, where she cut her teeth working on a number of different clients, including brands such as NatWest, M&G Investments and Porsche. Since moving to Cornwall she’s worked with businesses developing their marketing strategies, delivering campaigns and is a big fan of statistics – so she spends ages pouring over results analysing what works and what doesn’t.

Sam has extensive brand experience, so can help refine a brand, re-launch it or develop an entirely new one. She also manages social media and email marketing campaigns for most of our Piece of Cake clients. Equally at home in the classroom, Sam is a team coach on the BA (Hons) Business Entrepreneurship degree course at Falmouth University; having previously taught on the BA (Hons) Creative Advertising course.

Specialisms: Advertising, marketing, business coaching/entrepreneurship, branding, social media

Suzie Smith: Director/owner


Suzie’s background is journalism, starting her career as an ace reporter in Bristol, she moved around the country from London, to Swansea and Cardiff climbing the ladder across various newspapers and radio stations before settling in Cornwall. As well as having edited newspapers and launched magazines, Suzie is a CIPR award winning public relations specialist – probably because she knows exactly what a journalist wants and how to give it to them.

Alongside consultancy and training for Piece of Cake, Suzie teaches a variety of social media qualifications and courses at Truro and Penwith College. She is also the Programme Manager for Marketing at Cornwall College, designing, managing and delivering the Chartered Instituted of Marketing qualifications. Suzie is Train the Trainer qualified and delivers the Digital High Street Skills courses to businesses across Cornwall.

Specialisms: Journalism, PR, social media, marketing and digital marketing

Liz May: Design

Gorge video shoot (4 of 7)Liz owns a graphic design agency, designthoughts, specialising in design for print, illustration, surface design and photography. She works with clients both locally and nationally including Merlin MS Centre, Oxford University Press, SurfGirl magazine, SeaSalt, Fal River and Worlds Apart.

Suzie and Liz met when they worked as the managing editor/art editor respectively at the regional magazine, Cornwall Living. Liz brings her design magic to Piece of Cake creating marketing materials, logos, brand design and design for web.

Tom Walters: Photography

Tom Walters

Tom is a Cornwall based professional photographer with years of experience in shooting a wide range of subjects using many different photographic styles. He runs two photographic companies – one as a freelance photographer supplying Piece of Cake with high quality images. The other sees Tom tutoring others in the art of wildlife photography.

In his spare time Tom is also helping to co-author a book focusing on the relationship between owners and their dogs, and as such is responsible for the imagery.